The Hype House LA is a collective of influencers who create viral content, TikTok being their primary platform. Through their short amount of time existing, they've amassed millions of followers, and therefore teamed up with James Charles' Safety Pin to create a full merch line. Their line screams 90s, so naturally their site needed to fit the part as well.

I was provided their logo files, patterns, and from there led the creative direction and design for the rest of the site. 

I created a bunch of fun animations, background image elements, and created a whole little world for this first drop.

While I am not at liberty to discuss the financials on this project, I will say that it was the most money a Shopify site I've built has converted in 24 hours. 

view the live site at