The black keys were in need of a site refresh and some consolidation for their most recent album cycle. They needed a clean and concise user experience starting with navigation and then working to break out other pieces of the website with information taken from their other sub-sites.
They had a regular site, a merch site, and a fan club site. The main mission was to create one hub to house merch, video streaming, music streaming, and all their information.
My role was to take elements from the current album cycle and updated branding, then translate that into all areas of the new site.
We created a site that was sectioned by multimedia to keep fans engaged and so that they can interact with anything on the site that they may need.