I have been working with General Admission's Mirko Antich on some e-commerce builds for artists he runs creative direction for such as Yung Pinch, and GUAPDAD4000 for the last year or so. With that, he approached me about migrating the General Admission site off of Wordpress with shopify integration, to a full shopify buildout.


General Admission draws influence and inspiration through collaborations with local artists, makers, and doers, so they needed editorial pages to highlight these collaborations.

I have been working in the shopify liquid language to create custom coded page.sections templates that can each house the unique collabs through multiple sections and collection call outs to really tell these stories.

The End Results

While their Wordpress site looked super rad, the product interactions and overall checkout flow was riddled with bugs and ultimately hindering them from converting as well as they should have been able to.

Since the migration, and lack of cart + checkout bugs, GA has seen an ultimate conversion increase of over 200% without any additional advertising or social media marketing.

View the ever changing live site at