BLACKBEAR MERCH SITE OVERHAUL
For the spring merch drop in 2018 I led creative direction and execution for a completely re-vamped blackbear merch shopify site.
We took elements from the lookbook, merch designs, and bear's spring shoot to create an editorial feeling e-commerce experience. By tiling products in a collage sort of manner it kept eyes on the sites for almost 3x the amount of time people were spending on the previous storefront. Ultimately this led to a conversion increase of about 2.5x and average order value stayed right around twice the amount previous order averages.
Anonymous Era - Preorder Campaign And Site Refresh
For Bear's most recent Full Length 'Anonymous' it was up to me to re-skin the site with the killer artwork by Harley Wrecks and bring the album cycle branding full circle.
Preorder campaign + BIllboard Charts
Once again, taking the artwork and preorder items I created multiple carousel ads using custom audiences, lookalike audiences, and aggressive retargeting. I built the ad campaign top to bottom and saw over a 10x return on ad spend.
At the end of the preorder campaign Anonymous reached number 36 on the Billboard 200, and reached number 20 in Top R&B/ Hip Hop Albums.