With the release of Atmosphere's latest record "Whenever" there came a need for an updated full service site. A place where fans could purchase album bundles, vinyl, legacy merch, stream, and get all tour dates in one place.

Art Direction

Taking elements from the album art, I was able to create a fully branded "Whenever" digital experience. 

The biggest disconnect I see in merch stores aside from poor design, is the use of outdated themes. 

A good looking store with good UX goes a long way.

The overall conversion rate between this new store and the Atmosphere collection on the Rhymesayers mall store went up by over 2X with people spending about 3 times the amount of time on the pages.

View the live site at